{"id":6918,"date":"2026-01-13T15:41:13","date_gmt":"2026-01-13T14:41:13","guid":{"rendered":"https:\/\/www.fondazioneacademy.it\/?p=6918"},"modified":"2026-01-13T15:41:13","modified_gmt":"2026-01-13T14:41:13","slug":"evento-heritage-dimpresa-come-trasformarlo-in-valore","status":"publish","type":"post","link":"https:\/\/www.fondazioneacademy.it\/index.php\/2026\/01\/13\/evento-heritage-dimpresa-come-trasformarlo-in-valore\/","title":{"rendered":"Evento &#8220;HERITAGE D\u2019IMPRESA: come trasformarlo in valore&#8221;"},"content":{"rendered":"<h3 data-start=\"123\" data-end=\"178\"><strong data-start=\"127\" data-end=\"178\">HERITAGE D\u2019IMPRESA: come trasformarlo in valore<\/strong><\/h3>\n<p data-start=\"180\" data-end=\"549\">Il <strong data-start=\"183\" data-end=\"205\">corporate heritage<\/strong> non \u00e8 semplice memoria del passato, ma una risorsa strategica per il presente e il futuro dell\u2019impresa. Saperi, persone, prodotti, luoghi e documenti storici possono diventare leve concrete per rafforzare identit\u00e0, credibilit\u00e0 e fiducia, soprattutto in mercati competitivi dove contano continuit\u00e0, competenza e riduzione del rischio percepito.<\/p>\n<p data-start=\"551\" data-end=\"950\">Il seminario <strong data-start=\"564\" data-end=\"617\">\u201cHeritage d\u2019Impresa: come trasformarlo in valore\u201d<\/strong> propone un <strong data-start=\"629\" data-end=\"666\">approccio operativo e manageriale<\/strong> per selezionare, attualizzare e valorizzare il patrimonio storico aziendale, superando logiche puramente celebrative. L\u2019obiettivo \u00e8 trasformare valori, competenze e asset storici in <strong data-start=\"849\" data-end=\"885\">vantaggio competitivo misurabile<\/strong>, a supporto delle scelte strategiche e dei progetti di sviluppo.<\/p>\n<h4 data-start=\"952\" data-end=\"969\"><strong data-start=\"957\" data-end=\"969\">Relatori<\/strong><\/h4>\n<p data-start=\"970\" data-end=\"1239\"><strong data-start=\"970\" data-end=\"987\">Daniele Pozzi<\/strong> e <strong data-start=\"990\" data-end=\"1007\">Cris Mantello<\/strong>, docenti dell\u2019Universit\u00e0 LIUC e responsabili del corso internazionale <em data-start=\"1078\" data-end=\"1097\">Business Heritage<\/em>. Fondatori del gruppo di ricerca sul corporate heritage del centro <strong data-start=\"1165\" data-end=\"1238\">CIVIS \u2013 Cultura, Innovazione e Valori Imprenditoriali per lo Sviluppo<\/strong>.<\/p>\n<h4 data-start=\"1241\" data-end=\"1263\"><strong data-start=\"1246\" data-end=\"1263\">Data e orario<\/strong><\/h4>\n<p data-start=\"1264\" data-end=\"1305\">\ud83d\udcc5 <strong data-start=\"1267\" data-end=\"1286\">29 gennaio 2026<\/strong><br data-start=\"1286\" data-end=\"1289\" \/>\ud83d\udd52 <strong data-start=\"1292\" data-end=\"1305\">Ore 15.00<\/strong><\/p>\n<h4 data-start=\"1307\" data-end=\"1321\"><strong data-start=\"1312\" data-end=\"1321\">Luogo<\/strong><\/h4>\n<p data-start=\"1322\" data-end=\"1401\">\ud83d\udccd <strong data-start=\"1325\" data-end=\"1340\">Borgomanero<\/strong>, Via Alfieri 7<br data-start=\"1355\" data-end=\"1358\" \/>Sede operativa della <strong data-start=\"1379\" data-end=\"1401\">Fondazione Academy<\/strong><\/p>\n<p data-start=\"1322\" data-end=\"1401\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-6919\" src=\"https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001.jpg?resize=268%2C377&#038;ssl=1\" alt=\"\" width=\"268\" height=\"377\" srcset=\"https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=213%2C300&amp;ssl=1 213w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=728%2C1024&amp;ssl=1 728w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=107%2C150&amp;ssl=1 107w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=768%2C1080&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=1092%2C1536&amp;ssl=1 1092w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=1456%2C2048&amp;ssl=1 1456w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?resize=1320%2C1856&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.fondazioneacademy.it\/wp-content\/uploads\/2026\/01\/evento-29-01-26-VERS3_page-0001-scaled.jpg?w=1821&amp;ssl=1 1821w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HERITAGE D\u2019IMPRESA: come trasformarlo in valore Il corporate heritage non \u00e8 semplice memoria del passato, ma una risorsa strategica per il presente e il futuro dell\u2019impresa. Saperi, persone, prodotti, luoghi e documenti storici possono diventare leve concrete per rafforzare identit\u00e0, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6918","post","type-post","status-publish","format-standard","hentry","category-uncategorized-it"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/posts\/6918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/comments?post=6918"}],"version-history":[{"count":1,"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/posts\/6918\/revisions"}],"predecessor-version":[{"id":6920,"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/posts\/6918\/revisions\/6920"}],"wp:attachment":[{"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/media?parent=6918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/categories?post=6918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fondazioneacademy.it\/index.php\/wp-json\/wp\/v2\/tags?post=6918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}